15 Reasons Why Your Business Needs a Local SEO
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Search engine optimization has become a crucial factor in ranking pages as well as making sure that a page can properly compete in its market. SEO is one of the best investments that you can make for your page and local SEO is a factor that you will need to consider for businesses in a variety of industries across the greater Dallas area. If you run a local business in Dallas that depends on local traffic, you should strongly consider some of these top 10 reasons on why your business will need improved SEO for the greater Dallas area:
1. Your business can go on the map
Local SEO is a factor that plays heavily into the strategy for a company that runs within the local area. When you are looking for a local audience it is important for you to consider boosting your search engine rating for the local region so that you can attract more local customers. Putting your business on the map locally might mean creating a google places page and making sure that when people are searching for directions in the area to local businesses, your business will come up. Local SEO and enhancing your directions results will draw in more traffic for your business.
2. SEO and sales
SEO will not just make sure that you are attracting more people from your local region, but you will see an uptick in sales as a result of your optimization work. Visitors are one thing, but SEO in a local marketing campaign is more effective than most forms of PPC advertising or print ads. 70% of marketers suggest that sales increased more when a good SEO strategy was introduced for a local market.
3. Attracting the mobile crowd
50% of users that are going into new businesses will perform a mobile search for local businesses before their visit. With a large degree of customers completing their search before they arrive, there is a good chance that many people would not visit your location unless they are able to complete the search first. Attracting a mobile crowd will mean regularly being able to optimize your results for a mobile search audience and to ensure that they will see your page before they are travelling to local businesses
4. User experience improvements
Google will rank your webpage based on how helpful it is to other users. If you have direction data about your business, info on your employees and other keywords that showcase your user experience, your page will rank higher. SEO and local SEO includes enhancements to your website that make it easier to use, easier to read and massively improves the level of user experience while they are seeking information on your page too. It is not always easy to provide your customers with a page that is extremely valuable, but with optimization your value will improve.
5. Dominating your local competition
It is often easier to focus on a local SEO strategy when compared to ranking your business with a worldwide market. Consumers today want to buy local and even if your business operates primarily online, they are likely looking for a local company that they can do business with. Dominating your local market by ranking your page can be far easier than trying to rank for higher competition keywords. It can often be much easier for you to consider focusing on the local market so that you can see an immediate uptick in your search engine results and an influx of the local traffic for your business. Local SEO is a cost saving measure and also a widely effective solution for your early optimization.
6. It can be measured over time
SEO will provide you with ongoing analytics for your page. Because SEO can be measured over time, you will be able to see how your optimization techniques are doing and how much the optimization will improve your page. The data that you collect from SEO can shape the future of your marketing campaigns and it can help you with adjusting your optimization in the future. From SEO data, you can determine where your customers are from, what they are searching for, related products your customers may want and more.
7. Credibility for your brand
Even if you are trying to boost your results in a local market, you will establish quality credibility for your brand in the future. SEO can build up trust for your brand and make sure that you are a more reputable business. You won’t be able to gain the trust of your audience with keywords on their own, you can create a quality piece of content that will weave in various keywords and provide excellent value to the reader. Good quality SEO will take time and it will help your customers see a greater credibility for your brand almost overnight.
8. It won’t require ongoing ad bids
The investment that you make in Local SEO in Dallas won’t require ongoing advertising bids or a cost per click. Your SEO will not require any form of paid advertising or any type of ongoing expenses to run. You will be adding new value into your website and you won’t have to continually face the ongoing need to charge back ads with your site over time. SEO will help you with your long term market strategy and without the need for the same ongoing expenses.
9. Social media support
Your local SEO strategy can also play a big part in growing your social media pages. Dallas Local SEO will often target social media campaigns to help grow networks. If you are seeking some localized support for your brand, you will need to build up your social media as well. Social media support can be an excellent way that you will have a large scale network of followers for your brand and new people that you can market your products to. A social media page will be an excellent way to share information about your brand and a fantastic tool for you to build up thousands of potential customers.
10. Proper long term strategy
Local SEO will add value to your site over time. From the keywords you embed into your content to the user experience improvements that you can have for your page, a proper long term strategy will remain an excellent way that you will have future value for your website that is long lasting. SEO optimization algorithms will change but the momentum your website can capture by getting new visitors today will lead to ongoing value for the future of your success. The long term value here greatly outweighs many other options in marketing for the value it can ad to your page.
11. Cost effective strategies
Local SEO is one of the most cost effective marketing strategies that you can take on. With SEO, you can put your marketing funds to work for ongoing value on your page. Rather than seeing an immediate ROI from PPC ads and other campaigns that are designed for the short term, SEO provides you with an ongoing value that is dispersed over time. Instead of having to keep a constant high bid on display ads, you can invest a little at a time and have ongoing value put into your website with a local SEO strategy.
12. Great PR for your company
Depending on your content or review strategy, you can have plenty of positive mentions for your brand through a local SEO strategy. Encouraging users to submit feedback online, writing articles about the good you are doing in the community and more can all play a big role in your ability to find success in the community. Establishing better PR for your company will often mean taking the time to publish this content online, encourage people to generate their own content and establish local mentions for your brand.
13. Eliminating unnecessary advertising
If you are using a multi tier advertising strategy, there is a fair chance that you will be advertising on multiple platforms and running multiple campaigns. Once local SEO starts to work and you are seeing more local traffic and customers from your local area, you can likely cut out advertising strategies such as flyers, posters, large display ads and more. SEO will put your business in the path of the most users from top search engines and this is often far more effective for your advertising than other techniques. You may find that you can cut out other forms of advertising when you choose to improve your local SEO.
14. You could miss a massive amount of traffic
80% of the clicks that users make through search engine results are on the top 3 results. If you are not optimizing your page correctly, you could be missing out on a massive amount of traffic. Optimizing your page for local SEO can make it easier to appear in top search engine results and it can make sure you can receive a greater amount of traffic to your page.
15. Your closest competitor is already using local SEO
SEO is growing in its popularity and if you aren’t currently using an SEO strategy, you are likely getting left behind by your competition. If you want to ensure that you can keep up in the market, you need to start using local SEO today to improve your traffic and to better optimize your page for the future.
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