Google ADs PPC Services

May it be Google Ads PPC services or SEO, Apex Digi Tech will and can benefit your local business. We master web design and excel at marketing & content strategies.

What are Google Ads and pay-per-click advertising?

what makes them different?

PPC and Google ads are a type of paid advertisement that offers a quick way to generate leads from your business’s website. Google ads appear on Google itself, while other search engines offer their own version of the same or similar service. Traditional website ads—banner ads, pop-ups, and the like—where you pay for visibility but not necessarily clicks, are not a cost-effective way to generate business. With the prevalence of ad-blockers and the annoying nature of these ads, they are not as efficient a tool in the ever-changing online marketplace. Not to mention, if your business is targeting a specific geographical region be it city, town, or state, these ads might not attract realistic and relevant customers.

Google Ads and more

How Does PPC Shine?

Offered by a variety of search engines, pay-per-click ads are available as Google Ads, and more. Google is certainly the most popular choice and is a great place to focus your targeted advertising campaign. Using tailored search terms and data analysis to fuel your PPC ads leads to a more relevant customer reach than many other types of ads. And since you only pay for ads that are clicked on or when your business is otherwise contacted through the ad, the return on your investment is high. Pay-per-click management by Apex ensures that your ads are shown only to the most relevant search-engine users, in order to maximize every dollar you spend.

PPC Management Service

PPC Management

Apex offers PPC consultation and ongoing PPC management for businesses large and small, from start-ups to established corporations. Our PPC consultation services include a suite of tools designed to optimize your advertising and target your audience directly, whether your business is locally-focused or has a broader audience. We can create a singular ad for your business as a whole or targeted campaigns that serve specific areas of your business. For example, one campaign can use your brand-specific keywords, while others can be competitor-specific, product-specific, or service-specific. The possibilities are endless, so maximize your online presence and ROI with Apex’s PPC management services.

What exactly is PPC advertising Process?

The Process

Comprehensive keyword research is vital to the ongoing success of your pay-per-click campaign. Examining the keywords consumers are using to find businesses like yours, and identifying competitor strategies helps us to take your marketing to the next level. We also implement negative search terms—to ensure that only the most relevant searches lead to your advertisement, maximizing your ROI. We design and set up your advertising campaign and verify that your website’s landing page is at peak performance. After that, your pay-per-click or Google Ads campaign goes live and starts generating clicks and calls. Once your PPC ad campaign is up and running, we continuously monitor its effectiveness and reach. As technology and the consumer market is in a constant state of change and development, we make sure that your keywords are up to date and your campaign is at its best. If you get a lot of clicks but your conversion rate remains low, we can troubleshoot your landing page to determine what will draw the most prospective customers toward purchases. If your ad isn’t getting clicks or calls, we will optimize your search terms in order to refine the target keywords. Pay-per-click ads are one of the best options for paid advertisements, as your ROI will remain high. Apex will also work with you to set a monthly budget, so your advertising campaign will never cost you more than what you decide.

Google ADs

Rather than paying up-front or per-occurrence, Google pay-per-click ads are, well, exactly what they sound like. You only pay Google when someone clicks on your website ad or calls your business from the Google local service ad listing, which means you get the most out of your money.

The most-used search engine by many, Google is an important platform for advertising your business.

Google PPC ads increase website visits, online sales, reservations or bookings, and email signups when potential customers are directed to your business website.

For brick-and-mortar businesses, pay-per-click ads increase customer calls when your ad features a phone number and click-to-call option. Visits to your physical location are boosted by PPC ads as well, as Google results are tied to Google Maps—guiding potential customers right to your door.

Your business can also appear on Google Maps itself—making finding your business that much easier.

Hand in Hand with SEO

Much like our SEO services, our pay-per-click and google local ad campaigns are tailored specifically to your business, and your local market competition.

Most modern consumers find businesses, and their websites, through search engines rather than direct URLs or other means. Optimizing your business website to appear higher in popular search engines means that your customers will be able to find your business first.

As leaders in web design, SEO, and PPC campaigns, Apex offers comprehensive solutions for businesses looking to expand their customer base with personalized options to fit your business and your budget.

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Frequently Asked Questions

In this section of our website it’s our goal to go through some of the most common questions that we receive about search engine optimization. Finding out more about SEO can make sure that you can feel more secure about performing SEO with your business and undertaking some of your SEO efforts on your own website. Here are some of the top questions about SEO answered:

What Social Platforms Do You Post On?

We focus on the core 4 social platforms including Linkedin, Twitter, Instagram and Facebook. With the help of our marketing professionals, we can successfully build and scale online platforms that will present a professionally branded front for you over years to come. With social platform optimization, your page will scale with proper backlinks as you continue to build organic traffic.

What should my digital advertising budget be?

The budget that we would recommend for each platform varies based off of the niche that you are in and the platforms that you plan on using with your system. We can help you concentrate on outlining a digital advertising budget that will suit the needs of your optimization strategy.

Do you recommend a minimum spend?

The minimum spend that we would recommend often comes down to the amount of exposure that you would like to reach, your goals for optimization and the level of competition in your niche. We can recommend the ideal strategy for spending based on the size of your company, your competition and your goals.

How Much Does Digital Advertising Cost?

Digital advertising costs can vary depending on your advertising strategy and the amount of competition that you have in the marketplace. We can take a look at your current digital advertising campaigns, understand your goals for the future and outline the costs of a digital advertising strategy that will work for your needs.

What Platforms Do You Advertise On?

We will pick the ideal niche based on the niche that you are in and were your average user base will be located. We handle the research to determine which platforms would be best for your advertising in the future. We can advertise on platforms like Facebook, PPC, Instagram and more.

How Much Does Each Click Cost?

The cost per click varies on the keywords that are in use and the amount of competition that your business has. The overall costs can range from hundreds of dollars down to a few cents depending on the amount of competition for the keywords in your industry.

How soon can I expect Digital Advertising results?

It depends on the strategy that we are using for your optimization and marketing but paid advertising strategies could result in traffic to your page within just a few days. If you’re interested in getting faster results from your digital advertising, a paid ad is an excellent way to run an aggressive campaign for traffic.

Should I do Google Ads or Facebook Ads?

Both google ads and Facebook ads can be very powerful but we would recommend research into your user base before we determine the best platform for your advertising. We want to do an in-depth look into your advertising strategy before we find the best location for your ads.

How do I know if my ads are working?

Not only will you notice ongoing results in the leads but we can provide ongoing analytic studies for your advertising to check their success. Through ongoing monitoring we can determine if your advertisements are working and how we can adjust your campaigns for greater success.

What is PPC?

PPC stands for Pay Per Click advertising. This type of advertising is a model that is used to drive traffic to websites through a paid ad model. Pay per click is commonly associated with search engines like google but you can find pay per click campaigns on many platforms such as Facebook and Instagram today. PPC offers a direct line for promoted traffic and the campaigns can be adjusted based on needs for a brand. All PPC campaigns come with built in analytics and support for improving your website.

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We provide personalized web solutions for businesses from small start-ups to more established corporations.