Search Engine Optimization
Search Engine Optimization (SEO)
Apex is proud to offer our Search Engine Optimization consulting services as an effective way to help businesses both small and large secure their place in the online marketplace. The bread and butter of Apex’s services, SEO is a comprehensive strategy that aims to place your business at the top of search engine results. In order to reach the front page of popular search engines like Google, your web content strategy needs to be at its best.
Apex’s affordable and customized SEO strategies begin with a fully detailed audit of your website to identify any weak points and make a plan to ensure a solid foundation moving forward. From there we perform comprehensive keyword research and analysis—including competitor research and optimize your site’s on- and off-page content. Once your website is optimized by one of our SEO consultants, we provide monthly reporting to monitor your business’s progress.
Website Audit
Before our Local SEO expert begins our tried-and-true tactics, we perform a detailed audit of your website. Any technical errors in your site are identified, and it helps us to understand how your current website is built in order to move forward.
When constructing a house, builders make sure that the foundation is solid before creating the frame—and that logic applies to business websites as well. Ensuring that your website is functioning smoothly and knowing where its weak points are will enable us to continue with an informed approach.
Keyword Research
We want to get to know your audience. In order to fully optimize your business’s SEO, it’s crucial to carry out in-depth research. Extensive keyword research and analysis means that we can pinpoint the ways in which your potential customers search for businesses like yours.
Knowing these keywords means that we can deliver your site directly to those customers. By showcasing your business in the front page of relevant Google searches, your traffic and
conversion rates will increase and so will your ROI.
Competitor Analysis
It’s imperative to understand and analyze your business’s competition. Knowing what you’re up against will help us strengthen your SEO and other marketing avenues. Competitor analysis is a fundamental component of our SEO strategy, and we want to share the benefits of it with you.
On-Page SEO
This is the user-facing portion of our SEO services. On-Page SEO refers to the optimization of content actually on your website, and if it’s lacking—your site might fall back to page 5 of Google.
On-page SEO includes not only the visible content on your website but the metadata that comes with it. Incorporating relevant, prominent keywords into this content makes it easier for search engines to connect consumers with your business.
Off-page SEO
Off-page SEO is the content that’s not on your website, but the links created by mentioning or hyperlinking your site on a different site, or between your site’s pages. Link-building increases your website’s perceived authority while making your business more visible both in search engines and on other sites. Having your brand name, products, or business URL mentioned elsewhere on the web creates a road map for search engines to navigate and improves your
ranking.
Monthly Reporting
Apex Digital Technologies believes in the continued success of your business, and that’s why we offer monthly reporting services. We monitor the progress of the SEO campaign and your keyword rankings to
ensure that everything is going smoothly—and your business is getting a higher ROI.
Affordable SEO agencies can be hard to come by—but Apex wants to change that. Based in Dallas, Apex is an SEO company and web design firm that offers customized packages to fit your needs and your budget, whatever that may be. Contact us today to optimize your business website and we’ll help your business become more visible, popular, and profitable.
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