What are the different types of SEO?

What is SEO?

SEO stands for search engine optimization. It is the process of improving the quality of the website as well as the quantity of traffic to a website. As every search engine has its own algorithm for ranking websites based on search terms, an expert in SEO can essentially change a website so that it has a higher chance of ranking in a spot above the competition. Getting a first page ranking is seen as one of the most desirable things for a website to do but it often takes hours of work in optimizing a page to make sure that it’s better than any other competitor’s page.

How important is SEO?

Search Engine Optimization remains extremely important as the process of improving your page to reach the first-page recognition could lead you to get the most amount of traffic in your page niche. As your page continues to rank its way higher in search engine results, he’ll have an increased likelihood of customers and repeat buyers. based on successful reports from search engine traffic is estimated that the top three results from nonbranded and non-sponsored search engine results are receiving 50% of the total traffic for any given search. If you’re not in the top three search engine results, you’re only experiencing the trickle-down traffic from your niche. Getting into the top three results could skyrocket the amount of click through’s to your page that is received.

Search engine results that are sixth and below for any search query will receive only 10% or less traffic from a search term. If your website is significantly down the list at 15 and below, likely, you’ll only be getting 1-3% of the traffic from that search term. Because of this difference in traffic in the top results, many people are now switching over to SEO as a means to promote their page and generate greater success online.

Technical SEO

Involves improving the technical aspects of any website so that it can rank above other pages and search engines. The technical aspects of a website often come down to making it faster, optimizing it for more platforms, and working to offer improvements to the indexing which help search engine spiders crawl through the site. By being able to index the site faster, loaded faster, and accessed the site on more platforms you can give your website a massive advantage over the competition. Technical SEO is a part of on-page SEO but it often comes down to the Morgan engineering side for your page and the proper optimization of your technology.

On-Page SEO

A strategy that involves optimizing web pages to improve your search engine rankings and to help you earn more organic traffic. On-page SEO can include technical elements such as improving the speed of your page and improving the index nature of your page. It often starts with base optimization for your HTML tags, Image Tags, headlines, and more.

Making more aspects of your page indexable and searchable with the proper tags will ensure that more of your content can be searched across a search engine and the ease of finding your content can be increased. On-Page SEO techniques often come down to tracking the keywords and topics on your page and performing regular audits for your site so that you can appropriately optimize it. Regular updates for your URLs, page titles, and meta-descriptions as your content changes will be an important aspect of ongoing on-page SEO work.

Content SEO

For a page to continually rank on search engines it needs to have appropriate content. Content creation often helps websites to rank highly on search engines because the content that you create for your website is important to index your page on a search engine. Content SEO often comes down to the keywords that you use on your website, the quality of the content that you are producing, and making sure that you are producing ongoing content for your page as well. Companies that specialize in content SEO will often work with writers to provide you with ongoing blogs or help you determine the best keywords that you could be embedded into your content to help rank your page.

Off-Page SEO

The off-page SEO strategy often comes down to a backlinking strategy or increasing the mentions of your page off of your page. Link building, social networking, bookmarking, forums, sharing, and more can all be a part of this strategy. Off-page SEO experts will be working to improve the number of brand mentions that you are getting. It often involves using social media or publishing online reviews about your website. If you can get regular links back to your website or positive mentions of your brand online, it will work to improve your page and the positive notoriety surrounding your page in the future. Off-Page SEO will help to rank your page over time because the ongoing positive mentions of your page will link back towards your website content and get people interested in your content. You might find that you get more direct linking and organic visitors to your site with a proper off-page SEO strategy.

Local SEO

A Local SEO strategy is a strategy that helps businesses become more visible in a local sense. If your business has a physical location you can take advantage of Google business pages, review pages, and other pins that will help you to generate more local traffic. Local SEO experts can help you direct your content to people from your local community that you may want to bring into your physical location or start accessing your business. Local SEO often takes advantage of local keywords such as locations from across your area and using names of local places in your content. Creating a business page and promoting other local businesses will also help you generate more traffic from searches that include place-specific data.

Mobile SEO

This is the practice of optimizing your website for more users on smartphones and tablets. The mobile optimization strategy involves making use of your on-site resources to create experiences that will work on tablets, smartphones, and all the latest technology. Many search engines prioritize results that are compatible with mobile platforms, if you don’t have a website that is properly optimized for mobile, you could be leaving yourself out of top search engine listings.

International SEO

Includes the process of optimizing a page for your search presence for different countries and different languages. Using GEO targeting, local signals for search engine traffic, and targeting your content to users with various international keywords, you can break into new markets or showcase your products to international markets. International SEO is important for multinational companies, entering new markets and more.

E-commerce SEO

The process of making online stores more visible in search engine results. When website creators host an online store, they need to ensure that the listings throughout the store are all indexed to rank online and be searchable. Proper e-commerce SEO ensures that the content an online store posts will be able to show up in google shopping results and throughout the index of PPC campaigns too. Ecommerce SEO includes not just proper optimization in an online store but also the chance for proper PPC optimization.

Adding in high converting keywords and making sure that there are greater reasons to click on your advertising will ensure that you can improve the quality of conversion rates for your website. Ecommerce SEO will ensure that you can properly index every new item that you post on the site and that you can use analytics to appropriately track your online sales too.

Black Hat SEO

The Black hat SEO involves a set of practices that can often temporarily improve search engine rankings for a page. The name black hat often comes with the idea of Wild West outlaws and white hat cowboys. Black hat can offer a temporary boost to search engine results and traffic but it can also permanently hurt the credibility of your brand. Black hat practices are considered to be hurtful for your brand credibility and can hurt your search visibility over the long term. Finding experts in Black Hat SEO is not a viable option for a long-term strategy with your business. It is often to be discouraged because many of these tactics are against search engine terms of service.

Grey Hat SEO

The Grey Hat SEO tactics are riskier than a white hat tactic. Using a grey hat SEO strategy involves a combination of white hat long-term strategies and short-term strategies. Using a grey hat will help you to see the short-term boost but the black hat strategies used here can still often outweigh the use of white hat tactics.

White Hat SEO

The White hat SEO is a long-term strategy. These techniques are not against any form of search engine terms of service and they can produce long-term results for your SEO. They often involve providing ongoing content and optimization work, improving loading times, and optimizing with keyword-rich content. White hat techniques are time-consuming but also highly beneficial to adding value to your page.

Negative SEO

A negative SEO technique involves the use of sabotaging your competition for the gain of your page. Some website owners will use various black hat or banned tactics for SEO against their competitors to sabotage their page. Engaging in these types of SEO techniques is perhaps the most damaging for your brand. If you suspect that your brand is being sabotaged, it may be possible for you to deploy the use of an SEO expert or to open up a support ticket with a search engine to let them know about the traffic shaping results and what your competition is doing.