How We Approach Google Ads Pricing
PPC Pricing Explained
Factors That Affect PPC Management Cost
What we can tell you is that we focus on cost per lead, not cost per click. Our management approach is built around generating qualified phone calls and form submissions, not chasing impressions.
Account Complexity
A single-service business running one campaign in one city is different from a multi-service business running campaigns across eight cities. More campaigns means more management work.
Target Industry
Cost-per-click varies dramatically by industry. Legal keywords can run high. Home services run more moderate. Medical and dental sit in between. The industry affects ad spend, not management fees, but it shapes the overall investment.
Service Area Coverage
Geographic targeting precision affects management complexity. Tight geofencing for one city is simpler than managing campaigns across the entire DFW metro with location-specific bids.
Ad Account Condition
A clean account that just needs ongoing optimization costs less to manage than a chaotic account requiring restructure, conversion tracking installation, and rebuild from scratch.
Landing Page Setup
If you already have high-converting landing pages, management cost stays focused on campaign optimization. If you need landing pages designed and built, that’s additional upfront investment that dramatically improves campaign performance.
WHAT YOUR PPC INVESTMENT ACTUALLY COVERS
What’s Included in PPC Management
Account audit and restructure
We review and organize your account in month one to improve structure and performance.
Keyword research and campaign architecture
We build targeted campaigns based on high-intent search terms for your services.
Ad copy writing and A/B testing
We create and test ad variations to improve clicks and lead quality.
Conversion tracking setup
We set up tracking for calls, forms, and other key conversions.
Geographic targeting optimization
We focus your ads on the most profitable service areas.
Weekly optimization
We refine keywords, bids, and search terms to improve performance.
Monthly reporting
You get clear reports on clicks, leads, and ROI.
Local Service Ads (LSA) management
We manage LSAs for eligible industries to generate additional leads.
Recommended PPC Budgets
Recommended Ad Spend
For most local service businesses, you need enough ad spend to generate statistically meaningful data within the first 30 days. We’ll help you set the right budget for your goals.
HOW WE BUILD YOUR PPC QUOTE
How to Get an Accurate PPC Quote
- Your industry and target keywords
- Your service area
- Your current ad accounts (if any) and historical performance
- Your monthly lead goals
- Your tracking setup
Schedule a free strategy call to discuss your specific PPC needs.
Frequently Asked PPC Cost Questions
How much should I budget for ads?
Depends on your industry, competition, and goals. During your strategy call, we’ll recommend an appropriate ad spend based on your situation.
Do you mark up ad spend?
No. Ad spend is paid directly by you to Google. We bill management fees separately and never take a cut of ad spend.
What if I want to manage my own ads but need help with strategy?
We offer strategy consultations for businesses managing their own campaigns. Contact us to discuss.
Your PPC Strategy Starts Here