Marketing Plans Built for Home-Service Businesses
a website built around your real services, an active Google Business Profile, and a new useful page or article every month.
a website built around your real services, an active Google Business Profile, and a new useful page or article every month.
Monthly Plans
Local Launch
- Website: a new site of up to eight purposeful pages at launch, or an agreed improvement plan if your current site is sound.
- Google Business Profile: one profile managed, two approved posts a week, and a simple way to ask real customers for honest reviews, with monitoring and approved replies.
- Local SEO: clear service and area information, titles and headings, internal links, structured data (schema) where it matches your real details, and checks that Google can find and read your important pages.
- Monthly content: one researched article or useful page each service month, in addition to your launch pages.
- AI search readiness: clear, accurate information about your services, areas and proof, plus a dated check of what tools like ChatGPT and Gemini say. Their answers are outside our control.
- Monthly report: what went live, with links, and how customers found and contacted you compared with your starting point.
Local Growth
$1,000 /month
-
A lead response system for your website.
Calls to your tracked website number and messages from your website forms are logged in one list, and the right person on your team is alerted right away. Form inquiries get an approved instant reply and up to two follow-up emails over seven days if nobody has answered or booked. Missed calls to the website number can get an automatic text back once phone registration and consent are approved. -
More coverage.
Up to fifteen purposeful website pages on a written schedule, SEO priorities for up to three important services and five areas you genuinely serve, and two researched content pieces a month instead of one. -
A monthly strategy review.
We go through what went live, how inquiries came in and how fast they were answered, then choose the next improvements with you.
Is it worth it? We examine your actual website inquiries, how quickly they are answered and the value of the jobs you want. Then we tell you whether Growth is worth the additional $350 a month or Launch is enough.
What’s connected: Growth covers the connected website route: the tracked website number and your website forms. Calls to your Google listing’s number, your main line or other numbers are not covered by default. Forwarding missed main-line calls into the system is added only where we’ve approved it for your phone setup and tested it. Your team still makes the personal call and closes the job.
Terms for both plans
- Three paid months to start, then month to month with 30 days’ notice. You can give notice so service ends at the close of month three.
- The finished website and approved content become yours once the first three monthly payments are made. After that, there’s no cancellation penalty and no website transfer fee.
- Your rate doesn’t automatically increase in month four.
- Outside costs such as hosting, domain registration, premium licenses and, for Growth, phone and messaging usage are itemized in your proposal before you sign.
- We recommend judging search progress over about six months, but that’s advice, not a contract term.
Need more? Custom Strategy
For Google Ads management, multiple business locations, a larger website, advanced automation, booking or CRM integrations, or more complex phone routing, we scope and quote the work separately. You see the work, schedule, responsibilities and outside costs in writing before deciding. Ad spend is separate from our management fee; your proposal explains the billing arrangement. Learn more about Google Ads management.
Which plan fits?
| Your situation | Likely starting point |
|---|---|
| One or two main jobs to promote, a weak or missing website, and inquiries that already get answered promptly. | Local Launch |
| Several valuable services or real service areas, and website calls or forms that sometimes get missed or answered late. | Local Growth |
| Google Ads, several locations, complex phone routing, booking integrations or a much larger site. | Custom Strategy |
We work with plumbing, HVAC, roofing, electrical, restoration, remodeling, lawn care and similar home-service businesses.
YOUR GROWTH TIMELINE
What you get in the first 90 days
how you show up on Google Maps and search for your main services, your Google profile activity, your website’s contact paths, and what AI tools currently say about your business for relevant questions. Then we agree on your priority jobs, the areas you really serve, and a written page plan and schedule.
- If you don’t have a website, we build one that answers four questions: what you do, where you do it, why customers should trust you, and how to reach you. That usually means a home page, service pages, an about page, real project or review proof, common questions and a contact page. Approved core pages go live first.
- If your site is sound, we don’t rebuild it to fill a package. We improve service pages, add missing proof, fix confusing mobile contact paths and strengthen internal links. We record existing URLs and important links first, so pages that already bring inquiries are protected.
- Either way, we test calls, forms and tap-to-call on a phone before calling it done. For Growth, the lead response system goes live as each connection passes its test, and text-back starts once its approvals are in place.
- Your Google profile gets two approved posts a week using real material.
- You get new content (one piece on Launch, two on Growth), each chosen for a real customer question, service or example of your work. Drafting tools may speed things up, but a person checks every fact, image and link before it reaches you for approval.
- Reviews always come from real customers: no rewards for ratings and no screening out unhappy customers.
Your launch date depends on access, accurate business facts, photos and approvals, so we put milestones in your proposal rather than promising a universal date. Page limits are maximums, not quotas: we don’t create near-duplicate city pages to reach a count.
Learn more about our SEO services and website design.
Google Maps, search and AI: what we can and can’t do
Google Maps.
Where you appear on the map depends on how close the searcher is, how relevant and complete your profile and website are, and your reputation. We work on the parts you control: your profile, your website, your review process and your service information. We show you the same map checks over time. Google decides the rankings.
AI search.
People now ask ChatGPT, Gemini and other assistants for local recommendations, and their answers draw on what’s published about you. We make your services, areas, qualifications and proof clear and accurate. Each month we ask the same set of customer-style questions and show you the answers, dated. Answers change with wording and context, so a screenshot is a snapshot, not a ranking, and no one can buy placement. We also report AI referral visits where analytics can identify them. Learn more about answer engine optimization.
Growing into more services and cities
What your monthly report shows
Promised vs. live:
pages, content and Google posts, with links, plus anything late and why.
Visibility:
Google Maps checks, search visibility and Google profile activity against your starting point.
Contacts:
form submissions and taps on your phone number. For Growth, the log of connected website calls and forms, with response times where the connected system records them.
Gaps:
anything the data can’t show, such as unconnected phone numbers, missing analytics or seasonal swings. A phone tap isn’t proof a conversation happened, and a form isn’t proof a job was sold. When you tell us which inquiries became the jobs you wanted, we use that to choose what comes next.
Next steps:
what we’ll do next month and anything we need from you.
Frequently Asked Questions
Is the website really included?
Yes. Agreed website work is included in both plans, with a written page plan and schedule. If your current site is sound, we improve it instead of building one you don’t need. Hosting, domain and any premium licenses are itemized in your proposal.
Who owns the website, and can I leave?
Your domain and Google Business Profile always stay in your name. The finished website and approved content become yours once the first three monthly payments are made. After that, you can end service with 30 days’ notice and keep the site, with no cancellation penalty or transfer fee. Your proposal spells out hosting, licenses and the transfer steps.
Can you guarantee rankings, ChatGPT mentions, leads or revenue?
No. We commit to the agreed work, verified publication and honest reporting. Search results and AI answers change, and your market, reputation and how quickly you answer inquiries also affect results.
Does Growth text back every missed call?
No. It covers missed calls to the tracked website number once phone registration and consent are approved. Calls to your Google listing’s number or your main line aren’t included by default, and main-line forwarding is added only if we approve and test it for your phone setup. Your proposal lists exactly which routes are connected.
What if my Google Business Profile is new, unverified or suspended?
Tell us in the review. We can guide setup or recovery, but Google controls verification and reinstatement. We won’t claim posts are live on a profile that can’t accept them, and your proposal shows how the schedule changes while it’s resolved.
What do you need from us?
Accurate service and area details, delegated access to accounts you own (never passwords sent by form), real photos or project examples where you have them, someone who approves content, and, for Growth, someone who answers new inquiries. If an approval or asset is waiting, we note what’s pending and the effect on the schedule.
Can I buy a website or an audit without a monthly plan?
Yes. We scope one-time projects separately and won’t push a monthly plan on a business that only needs a defined fix.
One-time services
Not ready for a monthly plan? We scope SEO audits, Google Ads audits, landing pages, website redesigns and advanced automation projects as one-time work, each with its own price, deliverables and ownership terms in writing. A stand-alone website project is separate from the website work included in Local Launch and Local Growth.